Search Engine Optimization (SEO) is the optimization of Websites for the benefit of Search Engines. Each search engine maintains its own rule structure that determines when and how it will “index” a Website.
In Search Engine infancy, crude rule structures or “algorithms” existed that governed how search engine robots indexed Websites. Today search engines or “bots” are sophisticated sets of rules. Google touts more than 500 million variables and 2 billion terms that are constantly changing.
Today SEO is not a simply task. There are many “quick tricks” that many companies sell as SEO. However, most quick tricks are simply short-term solutions that cause search engines to adjust their rule structure to accommodate “rule breakers.” Search engines continue to grow in complexity increasing the amount of time for Websites to get indexed. There are no legitimate short-term solutions to proper SEO.
SEO requires a long-term commitment for success. Short-term “gamers” are many and are not consistent nor produce long-term quality results. Month-to-month high Website page ranking based on “keyword or key phrase” search returns requires financial dedication.
Financial commitment varies depending upon individual Website business objectives and goals. A typical budget for SEO ranges from $500.00 to over $5000.00 per month. Large Website have teams of SEO professionals working fulltime on SEO issues only.
Formulas to measure a successful optimized Website are:
Formula 1
Page ranking x Number of keyword returns x length of time page rank is maintained.
Formula 2
Unique visits x Amount of time spent per user session x Number of return visits per month.
