e-Business Strategy: Integrated Web Solutions
How SEO San Diego Transforms e-Business
ROI Driven Long-term e-Business Strategies
Methods
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Tools
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Results
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e-Business Strategy Applied
Large Online e-Business Service
1. Examination of Current e-Business Practices & Models
Results: Focus
was directed to determining areas of in-efficiency:
e-business practices that failed to meet consumer expectations,
mis-matched content communication to consumers target markets,
mis-branded “core” service benefits, single process for
“pushing” users through a “sales decision,”
lack of differentiated menu categories for consumer
“self-identification and self-selection,” limited ability
to track “impressions and clicks” per “user
session,” and limited use of multiple Websites tailored and
targeted to specific target markets.
2.
e-Business Planning
Results:
e-Business
planning detailed the correction of areas of e-business
in-efficiency: identification of consumer expectations per vertical
market, re-authoring of content to “match” consumer sales
conversion requirements, re-branding of the e-business according to
identified and “core” service benefits, development of
“multiple Web channels” for consumers to
“self-identification” and “self-select”
according to their typography, increased use of Web analytics to
capture both “impressions” and “clicks” per
user session, and development of additional independent
“mini-Websites” that narrowly targeted specific consumer
groups.
3.
e-Business Strategy
Results:
A e-Business
long-term stratgegy was developed based on e-Business
Planning outcomes:
incorporated specific business objectives and goals driven by ROI,
established “performance based” measurable benchmarks,
incorporated a multi-phased promotion budget for both paid and
organic qualified Web traffic, developed “objective”
data-driven Web analytics for user information collection and
reporting, laid out a “road map” for saturating and
maintaining identified vertical market shares, created a wider “Web
footprint” by developing additional highly targeted
“mini-Websites” to drive qualified traffic organically,
and created a “scalable” e-business strategythat could be
easily replicated and expanded.
4.
e-Business Implementation
Results:
Implementation of the e-Business
Strategy resulted in multiple
“consumer Web channels” for “self-identification”
and “self-selection,” fully developed objective data
collection systems to increasesales conversions via objectively
understanding consumer needs, new “intuitive” Website
navigation, landing pages and content for targeted Local PPCcampaigns
and organic Search Engine Optimization, fully funtional mini-Websites
target to identified consumer groups that represent high potential
sales converstions, integrated on and offline promotion campaigns to
drive qualified traffic, execution of the e-Business Strategy under a
“multi-phased” approach for preformance accountability.
5.
e-Business Performance Results
Results:
Performance
based results increased the understanding of specific
consumer group needs and requirements for sales conversions,
increased clients ability to target specific consumer groups
cost-effectively, increased “qualified” traffic to
specific landing pages for increased sales conversions, increased
clients “object” understanding of consumer group sales
requirements according to data collected, increased specific
“channels” of traffic via mini-Websites, increased
promotion campaign cost-effeciency and converson effectiveness via
“coordinated” integration of both on and offline
promotion efforts, increased long-term defensibility of the client to
maintain market share and industry dominance, and increased the
“planned” ability of the client to “scale”
and “grow” with the Web systems developed and empoyed
long-term.
