Web Optimization IQ Test - Answers


  • 1. No. Search engines are becoming increasingly sophisticated. At best, tricks work temporarily and can result in penalties.
  • 2. Yes. Links do influence Google's Popularity Index. However, link value is dependent upon Website ranking, content match and popularity.
  • 3. No. META tags are no longer required for Google to properly "index" a Website. Some smaller and more primitive search engines sill read META tags.
  • 4. No. Automated software submissions do not work well for the major search engines. Google, Yahoo, MSN have employed security measures to encourage direct registration on their Websites.
  • 5. No. Search engines like Google continue to change the rules know as "algorithms ." The major search engines are perpetually adjusting internal algorithms which change how Website are ranked.

Online Business IQ Test - Answers


  • 1. No. Proper e-commerce Websites require many critical Web components to instill consumer confidence and proved a safe and secure online environment for financial transactions. Low-end "Webstores" are not scalable nor instill online consumer transaction confidence.
  • 2. No. Websites require continually maintenance. Website need to evolved in order to keep up with consumer expectations.
  • 3. No. Unfortunately, virus and adware require two different types of software. The shear number of virus and adware requires dedicated software that is constantly being updated.
  • 4. Yes. Webmasters provide important Website updates. Monitoring Website function is critical to keep the Website up and free from problems.
  • 5. No. Online promotion is another form of advertising and marketing. Most companies integrate both off and online forms of promotion to maximize effectiveness.