SEO San Diego - SEO Tips

SEO Tips


SEO San Diego: SEO Tips

SEO San Diego Tip 1: Understanding Google's business model develops a knowledge foundation for SEO. Google's business success is based on Google's ability to match relevant website content (content consumers are searching for) to search terms people use. Top ranked websites with well matched content are placed higher in search return rank order. Google's ability to properly evaluate website and determine their content relevance to search terms determines their success. Disconnects or mismatches between search terms and website listed in top search return placement disables consumer trust in the Google Search Engine. Consumers are quick to shift allegiance to another search engine (i.e. Yahoo) that provides more accurate search returns. Thus, successfully optimizing websites hinges on the ability to provide Google with content rich websites focused on keyword search terms that out weight competition.

SEO San Diego Tip 2: Links can be beneficial if you follow basic rules. Link building or reciprocal link campaigns have been historically used to build website popularity. However, links are not content and links are not equal in SEO value. Linking to a website that does not have high popularity rating or contains content not directly related or relevant to websites can be damaging. As Google's job is to following links both internally and externally on the Internet, linking to websites with non-relevant content does not make sense to Google. As the Internet is designed to share information it is reasonable to assume, websites with non-relevant links do not support the Internets purpose. Relevant links help consumers and Google understand the value of websites, however, links are not the backbone of the Internet, quality relevant content is.

SEO San Diego Tip 3: Websites need to be designed correctly to support sales conversions and house SEO. Website templates are websites with limited ability to modify or change. Online businesses that grow require websites that are scalable. The evolution of website design has conditioned consumers to expect specific design features. They include: clear well named menus, easy navigation, limited page scrolling, fast page load time, instructional or supportive graphics, visually driven information, relevant content and links, different customer channels and information per target market, content written for consumer marketing and search engines, website content that is easy to edit and upload, and website analytics and click track navigation software to understand consumer online behavior.

SEO San Diego Tip 4: SEO is a integrated product of an online marketing strategy. A comprehensive marketing strategy drives SEO results. The critical components of an online marketing strategy include: identified and stratified online target markets, understanding of how to reach, support and convert consumers in each market, website design considerations to support sales decision making, site navigation and user interface, cross promotional sales methods and up-sell techniques. SEO without a strategy is likely to drive unqualified traffic which does not result in sales conversions. Traffic does not equal sales conversions. Most SEO firms continue to focus on traffic vs. an SEO strategy.

SEO San Diego Tip 5: PPC is commonly associated with Google's paid advertising program. Google has made PPC easier to setup and administrate that competing PPC programs with Yahoo and MSN. However, Google is in the business to make money. As a result, Google directs online advertisers to broadly promote campaigns geographically and use multiple keyword phrases per Ad. This direction is the opposite of what is beneficial. Consumers use specific keyword search terms to locate information that is personally valuable. Thus, the phrases or terms consumers recognize or gravitate to are terms that they use not terms we create. In order to have a successful Ad every Ad component must match: The Ad title, copy must reflect specific search terms, the landing page must contain the terms used in each individual Ad, and the product or service offer must match the offer. Developing a non-targeted geographical campaign using multiple keyword phrases in single Ads diminishes response rates, conversions and confuses consumers.