SEO San Diego - SEO Tools

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SEO San Diego: Legitimate SEO Practices

The SEO industry focuses on driving traffic. Keyword search traffic, unless it represents target consumer markets that result in sales conversions, is useless. Most SEO firms DO NOT attempt to match keyword search terms to researched target markets online that result in sales conversions. Business ROI, and sales conversions are not considered relevant to many SEO firms who focus on driving unqualified traffic and promising high search return rankings.

Website Architecture

Website architecture is the foundation for website form and function. SEO San Diego researches, tests and develops website architecture that house: keyword named menu categories and content, user directed navigation, sales support process to close sales, different user interfaces based on type of consumer, self-directed user preferences for custom user interface, Web Footprints - network of mini-websites narrowly targeted to filter and direct qualified traffic, more. SEO San Diego has over 15 years Web architecture development experience creating websites that drive qualified traffic and generate sales.

SEO San Diego: Proper Website Architecture

  • Reflects SEO/PPC strategies & practices.
  • Governs user interface & sales conversion.
  • Determines website scalability & SEO capability.
  • Dictates online sales revenue, market share & growth.
  • Supports sales decision making process per consumer.
  • Filters & qualifies in-bound traffic.
  • Supports self-directed consumer preferences.
  • Evolves in response to consumer data feedback.

SEO San Diego: Targeting Online Markets

Online target markets requires a plan or strategy. Online markets are segmented by online buying behavior, online behavioral navigation patterns, affiliations and associations, memberships, information exchange - blogs, forum posts, directory associations. Determining consumer group compositions and the target markets they represent is essential for targeting. Markets that house consumer groups that result in sales conversions are considered vertical or niche markets. Defining vertical or niche markets requires in-depth online research, information gathering, data mining, secondary data from data vendors.

SEO San Diego: Identifying Online Markets

  • Require in-depth online research & data collection.
  • Segmented by online purchase behavior & patterns.
  • Identified by associations, affiliations, memberships.
  • Targeted based on information exchange or preferences.
  • Require targeting by vertical or niche markets.
  • Can be determined by data mining & private data.

SEO San Diego: SEO Myths

Many SEO myths exist from misrepresented information. Common myths include: Google's rules or algorithms are static, Google's SEO rules are a secret, or online optimization is easy. In reality, Google's rules or algorithms constantly evolve, Google publishes Web development and SEO guidelines, organic optimization is a long-term process requiring a significant financial investment. Read more about Google Myths: Google Myths