Google discusses how to “optimize” Web pages for proper indexing. Search engines have only perform according to their internal rule structure. Knowing “the rules” is critical for proper indexing. More Info
Understanding how “robots” (search engine bots) work is essential to understanding how Web pages are indexed. The mechanics of search engine robot rules can be learning here at Web Robot FAQs. More Info
The Google “sandbox” (rule structure for Website page ranking) involves an equasion of more than 500 million variables and 2 billion terms that are constantly be adjusted. Keeping up with rule changes is essential for proper ranking. More Info
The user-interface continues to evolve away from the Internets core competency- to communicate content simply to consumers. Technology can complicate content communication. More Info
Google warns against dishonest SEO practices. Google takes steps to warn Website owners of SEO scams and “promised” placement. Doing the opposite of what Google warns against means you will not sir come to illegitimate SEO practices. More Info
Consumer protection organizations get involved in dispelling SEO fraud. SEO entities that “guarantee” Search Engine placement for a “flat rate or fee” are typically not able to deliver. Search Engines are dynamic not static. Website search return position does not always stay in the same ranked order. More Info
Google, MSN and Yahoo all encourage the reporting of SPAM. SPAM is a broad term that reflects hidden text or links, misleading or repeated words, page description mismatches, cloaked pages, deceptive redirects or doorway pages. More Info
More InfoSite maps on the major search engines encourages proper crawling. Crawling is how search engines extract and categorize information from Websites. The site map provides a guide or suggested structure for search engine crawling. A good site map will enable smarter crawling and fresher results. More Info
Many Internet marketing strategies and approaches exist. There is no shortage of organizations offering advice. A Internet Marketing Strategy is developed based on several solid principles: understanding product or service key benefits, identifying and knowing target and niche markets, knowing how to best reach ID markets, differentiating the business from competition, and meeting consumer needs not wants. More Info
Target marketing is the "targeting" of specific markets defined traditionally by demographic, psychographic or behavioral similarities and dissimilarities. Identified "targets" represent a homogenous group of known attributes or characteristics that allow the targeting of specific messages and promotion efforts. More Info
Niche markets narrow markets that are well defined or unique. Target markets can represent multiple niche markets. Sticky online niche markets represent smaller community groups that have similar behavior. Generally, niche markets, if properly identified can provide strong marketing effort ROI and create barriers to competitive entry. More Info
Blogs or Web logs of personal or shared information, represent an excellent resivor of information that may be “mined” for marketing strategy. Knowing your target consumer means understanding their preferences. Blogs can be “representative” consumers if targeted and researched correctly. More Info
Know your audience and develop meaningful content delivery systems to meet their needs. Yahoo explains the importance of “focused” content directed to your target audience. The Internet is a sea of content. What makes Search Engines select yours? More Info
Developing Web architecture that “mimics” Search Engine rules and guidelines is essential for proper indexing. Yahoo, Google, and MSN have built in guidelines for "dos and don’ts." Knowing Search Engine rule structure helps ensure correct Website development and architecture. More Info
Meaningful content is not enough if content is not properly written and “matched” to how consumers search for information. Developing menus, content categories, product and service titles and descriptions that reflect “in demand” consumer terminology is critical for Website usability. More Info
Avoiding complicated Website architecture is beneficial for Search Engine robots. Straightforward HTML coding, correct tags, no broken links, simple and static URLs, visible text, proper page hierarchy, more avoid Search Engine penalties or “de-raking.” MSN, Google, Yahoo expressly encourage “avoiding” short-term tricks. The Web was developed for the conveyance of meaningful and credible information. More Info
